Journal Article: “An Empirical Investigation of the Impact of ChatGPT on Creativity” (abstract only)
The article (abstract only) linked below was published today by Nature Human Behaviour.
Title
An Empirical Investigation of the Impact of ChatGPT on Creativity
Authors
Byung Cheol Lee
University of Houston
Jaeyeon (Jae) Chung
University of Houston
Source
Nature Human Behaviour (2024)
DOI: 10.1038/s41562-024-01953-1
Abstract
This paper investigates the potential of ChatGPT for helping humans tackle problems that require creativity. Across five experiments, we asked participants to use ChatGPT (GPT-3.5) to generate creative ideas for various everyday and innovation-related problems, including choosing a creative gift for a teenager, making a toy, repurposing unused items and designing an innovative dining table. We found that using ChatGPT increased the creativity of the generated ideas compared with not using any technology or using a conventional Web search (Google). This effect remained robust regardless of whether the problem required consideration of many (versus few) constraints and whether it was viewed as requiring empathetic concern. Furthermore, ChatGPT was most effective at generating incrementally (versus radically) new ideas. Process evidence suggests that the positive influence of ChatGPT can be attributed to its capability to combine remotely related concepts into a cohesive form, leading to a more articulate presentation of ideas.
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About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.