New Article Looks at Social Media as a Promotion, Development, and Delivery Tool at the National Library of Australia
Title
Trove: the Terrors and Triumphs of Service-Based Social Media
Authors
Source
National Library of Australia Staff Papers, 2012
Abstract
The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery of services for a number of years. In addition to whole-of-library branded activity that is managed centrally, teams elsewhere in the Library are creating niche and service-based social media channels. Using the 2011 trial of the Trove social media rollout as a case study, this paper examines the rewards and challenges associated with niche or specialised social media engagement, as well as the broader, potential implications for online engagement by cultural institutions.
Direct to Full Text Article (16 pages; PDF)
Also Available: @TroveAustralia Twitter Feed Norms of Practice (2 pages; PDF)
Direct to Trove Database
Filed under: Journal Articles, Libraries, National Libraries
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.
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