J.K. Rowling's Pottermore Website Starts Selling Harry Potter E-Books

From the WSJ:

The bookstore feature of J.K. Rowling’s Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the world. Editions in French, Italian, German and Spanish will be the next wave.
The digital books are accessible on dedicated e-readers, tablets, personal computers and mobile phones. The first three Harry Potter titles are priced at $7.99 each, while the remaining four titles, which are longer in length, cost $9.99 each. Enhanced editions that may have video and other features will eventually follow. The bookstore’s website is shop.pottermore.com.

The complete Pottermore web site is set to launch soon, during April.
See Also: Pottermore finally delivers: Harry Potter e-books land (via FutureBook)
This article notes that the e-commerce portion of Pottermore is now being develop by the Javelin Group. They replaced OverDrive.

Update: Some Pricing Info re: Harry Potter eBooks

What Potter titles cost some public libraries vs. the cost of the ebook via Pottermore.com.
Thanks to Matt Weaver for the information!
Potter eBook Titles 1-3
via OverDrive=$22.95/each
via Pottermore.com=$7.99/each
Potter eBook Titles 4-7
via OverDrive=$26.95/each
via Pottermore.com=$9.99/each
Pottermore.com Also Sells a Box Set With All Seven Titles for $57

Update 2: Full Text of Memo Sent By OverDrive To Library Partners, Books Ready for Checkout Thursday A.M.

Dear Library Partner,
We are excited to announce that the complete works of Harry Potter by J.K. Rowling will be made available for checkout beginning Thursday, March 29 at 9:00 AM US Eastern Time. In preparation for the go-live date, pre-order capability has been restored in Content Reserve effective immediately. To celebrate this momentous occasion, the special 10% discount on all Harry Potter titles has been extended through April 30, 2012.
All seven books in the series are now available for pre-order in Content Reserve, including:
•       Harry Potter and the Sorcerer’s Stone/Harry Potter and the Philosopher’s Stone
•       Harry Potter and the Chamber of Secrets
•       Harry Potter and the Prisoner of Azkaban
•       Harry Potter and the Goblet of Fire
•       Harry Potter and the Order of the Phoenix
•       Harry Potter and the Half-Blood Prince
•       Harry Potter and the Deathly Hallows
Any previous holds placed on Harry Potter titles will be honored and patron/student waiting list queues will remain the same.
Harry Potter digital books will be available for reading in EPUB eBook format (and Kindle® in the US) and MP3 audiobook format. For each unit purchased for your digital collection, there will be a 5-year term from the date the unit is made available for checkout.
To order Harry Potter titles, please login to your Content Reserve account or email: collectionteam@overdrive.com.
Thank you,
OverDrive’s Collection Development team

Filed under: Libraries, Public Libraries, Publishing